We are committed to acquiring and nurturing businesses with a strong foundation and a legacy of success. As our name suggests, we focus on the "how" and "why", placing significant value on the purpose, people, and long-term potential of the companies we seek to acquire. Unlike traditional private equity, we are not driven by short-term financial returns or obligations. Our mission is to be the stewards of the next generation of the business, carrying forward the legacies of founders and owners while helping your business thrive in the future.

Acquisition Criteria

We are industry agnostic, but we love businesses with easy to understand products, positive & stable cash flows, high gross margins, and $1 million to $3 million of EBITDA.

Who we are.

Our business is led by two partners with a combined 40 years of experience across diverse industries, including medical devices, consumer goods, pharmaceuticals, finance, private equity, real estate, construction, and service.

Brendan Petrus

Co-Founder & Managing Partner

Phil Ranalletti

Co-Founder & Managing Partner

With expertise in organizational change management, banking, supply chain, project management, large-scale system implementations and business transformations, we have successfully navigated complex challenges in both Fortune 500 companies and entrepreneurial ventures. Our deep knowledge of investment analysis, strategic planning, and process optimization further strengthens our ability to drive or long-term value. This unique blend of corporate and small business experience positions us to deliver impactful solutions and sustainable success.